Podcasting Mentor: Better Brave
Hey! I’m Candace, your Podcast Guesting Strategist and producer, here to help entrepreneurs like you leverage podcast guesting and strategic podcasting to grow your visibility, expand your audience, and build your business with ease.
As a long-time podcaster and entrepreneur, I’ve been in the trenches—and I know what it takes to launch, grow, and sustain a podcast that makes an impact.
If you’re dreaming of starting a podcast, ready to step up your guesting game, or want strategies to grow your brand through podcast visibility, this is your space. I’ll share expert guesting strategies, production tips, and behind-the-scenes insights—all with no fluff or gatekeeping.
In solo episodes, I’ll guide you through guesting tips, podcast growth, and how to build a sustainable podcasting strategy. I also bring in guest experts to share valuable advice on growing a thriving business.
If you're ready to amplify your voice and leverage podcast guesting to grow your business without the hustle, hit play. Let’s make it happen!
Podcasting Mentor: Better Brave
220: Why Most AI Copy Sounds the Same — And How to Fix It with Kayla Dean
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If you've ever read a piece of copy and thought this sounds like every other coach on the internet — there's a reason for that. And if you've been using AI to help write yours, this episode is going to be a really important listen.
Kayla Dean is a copywriter and messaging strategist with an MA in English Literature and 7+ years of conversion expertise — we're talking a 40% increase in client signups and 35% website-to-inquiry rates. She's one of the most thoughtful voices on what it actually means to write with a human touch in an AI-saturated world.
In this conversation, we get into why so much AI-generated copy falls flat, how to use it without losing what makes your brand voice yours, and the specific trust triggers that make someone go from browsing your website to actually reaching out.
If your copy has been feeling a little generic lately — or you're not sure why your copy isn't converting — this one's for you.
In this episode:
- How AI has changed the copy landscape and what it's costing service providers who rely on it too heavily
- One simple way to make your copy sound more human immediately
- How to use AI as a tool without letting it erase your voice
- The psychological trust triggers every service provider needs on their website
Connect with Kayla:
- Website: theliterary.co
- Instagram: @theliterary.co
- Threads: @theliterary.co
- Substack: Kayla Dean on Substack
Kayla's free resource: Trust Triggers — a PDF and email course walking you through the psychological levers your copy needs to make people realize they need you now. Grab it here.
👉Podcast Tour details here ⬇️
https://stan.store/CandaceDudley/p/podcast-accelerator26
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