Podcasting Mentor: Better Brave
Hey! I’m Candace, your Podcast Guesting Strategist and producer, here to help entrepreneurs like you leverage podcast guesting and strategic podcasting to grow your visibility, expand your audience, and build your business with ease.
As a long-time podcaster and entrepreneur, I’ve been in the trenches—and I know what it takes to launch, grow, and sustain a podcast that makes an impact.
If you’re dreaming of starting a podcast, ready to step up your guesting game, or want strategies to grow your brand through podcast visibility, this is your space. I’ll share expert guesting strategies, production tips, and behind-the-scenes insights—all with no fluff or gatekeeping.
In solo episodes, I’ll guide you through guesting tips, podcast growth, and how to build a sustainable podcasting strategy. I also bring in guest experts to share valuable advice on growing a thriving business.
If you're ready to amplify your voice and leverage podcast guesting to grow your business without the hustle, hit play. Let’s make it happen!
Podcasting Mentor: Better Brave
177: The Secret to "Niching Up" and Attracting High-Value Clients with Jessica Osborn
Welcome to another episode of Better Brave! If you’re a coach or service-based entrepreneur struggling to grow your business without working 24/7, you’re in for a treat. Today, I’m joined by Jessica Osborn, an online business strategist and marketing coach with over 25 years of experience building brands. She’s also the host of She’s The Business Podcast, a published co-author, and a travel-loving mom of two!
Episode Summary:
Jessica introduces the concept of "Niching Up"—a game-changing strategy that helps coaches and service-based entrepreneurs attract premium clients while working fewer hours. She breaks down why traditional niching advice might be holding you back and how shifting your positioning can lead to a thriving, highly profitable business without the constant hustle.
Key Takeaways:
✅ What “Niching Up” really means and how it can transform your business.
✅ The biggest mistakes coaches make when defining their niche and offer.
✅ How to design a marketing strategy that brings in high-value clients—without big ad budgets.
✅ Why working less can actually help you grow your business faster.
Resources Mentioned:
📌 Jessica’s Website: Visit Here
📌 Listen to She’s The Business Podcast: Listen Here
📌 Follow Jessica on Instagram: @jessica.osborn
📌 Join Jessica’s Free Community & Resources: Access Here
Connect with Jessica:
Learn more about Jessica’s marketing strategies and business coaching:
- Business JAM program https://www.jessicaosborn.com/businessjam
- FREE training: 5 Keys to Premium Paying Clients https://jessicaosborn.com/5keys
- YouTube Channel: https://www.youtube.com/@Jessica.osborn
Final Thoughts:
If you’re tired of the hustle-and-grind approach to business, Jessica’s strategies might be the game-changer you’ve been waiting for! Tune in, take notes, and start building a business that works for you.
🎧 Hit play and let’s dive in!
Social media links:
https://facebook.com/jessicaosborn.bxcoach
https://instagram.com/jessica.osborn/
https://linkedin.com/in/jessicaaosborn/
https://www.tiktok.com/@jessicaosborn.bxcoach
https://www.threads.net/@jessica.osborn
👉Podcast Guesting ACCELERATOR details here ⬇️
https://stan.store/CandaceDudley/p/podcast-accelerator
👉 To learn more or join Aligned Business Collective membership click [HERE]